I'd like to give a general response to the common question which generally goes like this:
"I recommended Puppy Culture (https://goo.gl/W8JwhH) to a breeder and they say they already do ENS and toys and socialization and don't need Puppy Culture. I would like to encourage the breeder to use Puppy Culture but I don't want to be confrontational. How can I explain the value of Puppy Culture succinctly?"
My answer:
I think the biggest advantage to Puppy Culture for breeders who might already be doing a some or even all of the protocols in the film is that Puppy Culture gives a more organized approach.
Obviously, I was doing everything that is in Puppy Culture before I made the film, but it was more seat of the pants - I can definitely say that, even for myself, my litters have benefitted since I made the film.
When I was making the film I had to ask myself why and make a case for every protocol at every juncture - this is what led to my reaching out to so many additional vets and experts. And, based on this research, I made subtle but powerful changes to when and how and why I did things, and that has had a remarkable effect on my own litters.
And I do see my litters differently now, I see more details about when and how different things happen behaviorally and I'm just more in tune with what each individual puppy needs when. Whereas before we would do certain things at certain times and then "diagnose" the puppies as being good or bad at things, distracted or checked in and attribute many behavioral things to "temperament," I now have less of a blanket approach.
I have a more nuanced view of development and I understand that different traits and abilities can emerge differently and at different times and I am less likely to saddle a puppy with a "label" and more likely to work with the puppy to tease out the strengths in that puppy's character. Still all the same protocols, but weaving them in and out differently.
So, in sum, Puppy Culture is not about the "What," of raising puppies, it's about the "Why," - obviously a perfect framework for a new breeder but certainly also a "booster" for any puppy rearing program, even if they are physically doing all the protocols in Puppy Culture!
